Cookie Name/Type: | What it does: | Why is it used: | How long it lasts: |
---|
Website Homepage | Captures users cookie for retargeting purposes | To ensure we can retarget users who have failed to convert with display banners | 180 days |
All Website Pages | Captures users cookie for retargeting purposes | To ensure we can retarget users who have failed to convert with display banners | 180 days |
Conversion Pages | Associates cookie with conversion | To track online conversions (sales and revenue) | 180 days |
PPC Call | Captures Cookies for call tracking purposes | This allows us to report on the number of phone calls from online activity | 30 Days |
Booking Pages | Captures users Cookie at the point of purchase | This allows us to report on sales that take place on our websites | 30 Days |
Sales Floodlight | Captures users Cookie at the point of purchase | This allows us to report on sales that take place on our websites | 180 Days |
Facebook | We use the Facebook tracking across our website. When people interact with Facebook via our website, for example clicking 'like' buttons, this cookie collects data on this engagement, which it might use to target people with advertising when using its services or where it advertises on other websites. | Search Results: We use the information from search results to help inform our advertising by ensuring you’re seeing advertisements that matches your interests Sales: We use information taken from any bookings to ensure you don't keep seeing advertising for a holiday you have already purchased. | 90 days |
Location | Remembers your Departure region and town in the holiday search | The website remembers the last departure town and region you entered in the holiday search, so the content you see on the website is relevant to you. Next time you visit the site this information will be remembered so you don't have to enter it again. | 90 days |
Email Open Tracking pixel | Tracks the time/date of when that image is downloaded in an inbox by a mail ID | To track if and when a recipient opens an email | For the life of the html message (the pixel only becomes active for the time it takes to download 1 pixel, each time the email is opened) |